So many marketing people go to trade shows and miss this hidden (in plain sight) audience and don’t have an actual plan of attack. You need to create interest – “nothing attracts a crowd like a crowd”. I shot this video to help you maximize your trade show booth hosting experience. Let me know if…
Client Case Study – MediaShout: Using Facebook to Show Their Heart, Engage Customers, Enhance Webinars and Distribute Free Media
MediasShout is a software developer that creates a product “like PowerPoint on steroids” primarily for the church market. When I first started working with MediaShout, I was blown away by the way they treated people. Their corporate culture is supportive and positive. I witnessed a process called “Stand and Deliver” that they enact when someone moves…
Pro-Tips on Working with Clients That are Couples
Recently, I realized that married couples and partners, made up over half of my clients. This has been part of my client makeup for years and I wanted to share what I’ve learned with you about working with couples. First, don’t overlook the fact that you immediately have two clients in one client relationship. If you love…
Blogging Tip: Write Your Blogs in 20 Minutes
Do you blog? Blogging is great for helping you ‘get found’ on Google. One post a week would add 52 pages of content to your website in a year’s time… Each with their own unique URL, their own keywords and their own messages you can share with the world. Who reads blogs anymore you ask?…
The Secret to Your Next Big Break, It’s Not What You Think
The business ownership bug was sparked early in my life. At 15 I bought out my brother’s DJ business. He was graduating high school and wasn’t interested in DJ’ing dances anymore. The ‘purchase’ consisted of some music, an amp, and some homemade light bars. I was IN BUSINESS! My friend Scott had his license already AND a…
Take Advantage of Facebook Live Video – Methods and Tips.
In a quest to help my clients connect and build authentic relationships with people who care, I’m always looking for ideas that can be implemented easily, that can have a big impact on visibility. I LOVED Periscope when it came out, but there were some requirements like downloading another app and learning how to use it…
Your Marketing Process is as Important as Your Social Media Platform
While visiting a coaching client, I noticed their dictation machine. We talked for awhile about this ‘antiquated’ technology that works flawlessly in their office. It was a great reminder that in the rush to try the NEW HOTTNESS technology platform, app or feature, we have to make sure our process is solid. I love some…
Adding “White Noise Value” to Your Client Relationships
In this video, I discuss how to enhance your client relationships by adding additional value. This value I have dubbed “White Noise Value” because it’s somewhat intangible, but your clients notice!
Improve Your Intro Meetings for Maximum Outcome
Taylor Swift Rocks Her Twitter Stream For “1989”
If you are marketing yourself or your business digitally, your online strategy is every bit as important as your offline strategy, and a good overall marketing strategy combines the two. Social media on it’s own isn’t the thing that’s going to make your cause or business thrive, but it can enhance your overall marketing campaigns,…
