MediasShout is a software developer that creates a product “like PowerPoint on steroids” primarily for the church market.
When I first started working with MediaShout, I was blown away by the way they treated people. Their corporate culture is supportive and positive. I witnessed a process called “Stand and Deliver” that they enact when someone moves to another location or company. One of their employees was moving to another state, and was still going to work for the MediaShout.
During “Stand and Deliver” everyone stood in a circle and one by one told what they learned from the person, mentioned what they loved about them and gave them some encouraging words to take with them. I was getting emotional listening to the nice things that were being shared and wondered why more companies didn’t have practices like this.
They treat their customers with similar love and care.
Treating employees with dignity will carry over to customer service, and this is what I have witnessed during the last year, consulting with MediaShout.
That showing of hearts and treatment of people wasn’t translating to Facebook when I started working with them. They used Facebook as a sales tool, and it was super clean… Almost clinical looking. They definitely were professional, and you could argue that software buyers need to feel confident when making a purchase that your company is legitimate… However I was so in love with their corporate culture and the way they talked to their customers that we discussed strategies to show that love and care through Facebook.
Here are some considerations we made and concepts that MediaShout has successfully implemented since then!
- Open Door: They opened the digital door to their offices and had Facebook Live videos interviewing the staff and allowed their customers to match voices they heard on the phone with faces, and humanized the people supporting them.
- Relevant Giveaways: MediaShout did a great job of this by providing free backgrounds and video beds for their users that didn’t cost them anything but a little time.
- Community Building: MediaShout encourages their audience to interact with each other on Facebook and as a community they answer questions together. Their software runs behind worship teams and sermons, and recently they gave away some images and encouraged the users to apply their own layout of a verse and post it BACK in the comments. This was a great way to build support and relevant content for the community – and the work was completed by the community! (MediaShout provided the platform).
- Meaningful Tips: MediaShout will do webinars from time to time. These webinars are well attended, but many times can last 90 minutes. They decided to break the webinar content down into bit sized chunks and provide this to their audience as Facebook Live videos. They will work through a new feature or show a lesser known feature and take questions from the live audience. When you buy a software product, one concern is ‘will this product be supported’. This is a great reminder of MediaShout’s support commitment.
The changes MediaShout have implemented has definitely contributed to a tighter community. The main impact however is that they are exposing the ‘best kept secret’ — their passion for helping others… If you were making a choice between software platforms, the team that you knew CARED might be just enough to sway you!
If you want to watch the full interview with Aaron, click on the video below!
What about you? In what unique ways are you or your company using social media.