Do you blog? Blogging is great for helping you ‘get found’ on Google. One post a week would add 52 pages of content to your website in a year’s time… Each with their own unique URL, their own keywords and their own messages you can share with the world.
Who reads blogs anymore you ask? In case you think that millennials aren’t paying attention to blogs, check out this statistic: “One in three Millennials choose blogs as the top media source before making a purchase”. (USC Dornsife)
Not sure what to write? To start, think about some basic tips in your business category that may help someone. Write about that.
Do you run a stitching business? Write about how you choose corresponding colors for your projects, and/or how colors elicit certain emotions.
Are you selling homes in a specific area? Why not write about your favorite restaurants or entertainment spots near that location?
Do you own a coffee shop? (We should be friends). You could write about how you pair coffee or tea with certain foods, or how to make the best mocha at home.
What’s easy for you in your business, may be JUST the thing that someone else is struggling with. You could really benefit your audience by letting them know how they can make lives easier/better with your knowledge. Write about it.
Keep it Simple: I like to start with the points I’m going to make FIRST, then add an intro/conclusion. With this technique I can usually knock out a good blog in 15-20 minutes. If I start with the intro and ‘what I want to say’ it might take me 2-3 hours.
Give it Space: Most people are reading blogs on their mobile phones or devices. Have you ever lost your place half way through an iPhone screen and not known where to start back up because of an overwhelming amount of words? That’s not cool. Make your blog easy for your audience to read.
Add breaks in your text…
Bold Your Headers…
Use the blockquotes feature or other ‘call out’ techniques.
Build Brand Equity: Another reason I blog is to save time and brand myself as an expert/resource as a marketing coach. When I get similar questions about certain topics I’ll write a blog about it… Then when someone asks me about that topic (that is seemingly on the minds of many), I’ll send them a link:
“Jason, can you give me a couple tips on how to effectively use Facebook Live?”
“Sure. Facebook Live is great for building relationships. There are several things to consider. I wrote a blog about it that I’ll send you.”
There are lots of articles that are posted saying ‘blogging is dead’ or ‘social media has taken the place of blogging’. That’s simply not true. Blogging is very much alive and for most businesses is an incredible asset for your overall marketing.
What say you? Are you blogging? What type of results are you seeing?