I love what I do and I’m the consummate optimist. Even when things are rough, I can find the silver lining… But there are a few things I wish I would have been more prepared for when I started my business. I am listing them here, along with a counterpoint – the ‘silver lining’.
Business owners talk about these things among themselves but rarely share them with people that are thinking about starting their own business. After 6 years of ‘doing my own thing’ I wanted to lift the veil on some of the more challenging aspects of business ownership.
7 Dirty Secrets of Entrepreneurship:
1) LONER You work LOTS of hours (especially at first). You barely have time for family and shy away from hobbies. Your existing friends may not understand the pressures you will face, and you won’t be able to relate as well with people that have ‘normal jobs’ after awhile.
Silver Lining: Other entrepreneurs are lonely too, and through your work and or networking groups, you will become great friends with other business owners.
2) MANIC. You’ll feel afraid 50% of the time, and invincible the other 50%. This will make you a borderline lunatic.
Silver Lining: If embraced – these emotions keep each other in check, so your ego never blows up too big (because the fear of failing is right around the corner). Plus – Roller Coasters are fun!
3) SPLIT PERSONALITY. You’ll feel like a juggling octopus. A business requires; client development, client retention, project management, marketing, fulfillment, billing, technology use/fixing, networking, collections, managing expectations, employee/partner management etc. – and sometimes all in the same day.
Silver Lining: You become very aware of what you are good at. I know people that spend their whole lives working at jobs they hate. I never wanted to do that… I also never knew exactly WHAT I was great at until starting this business.
4) NO PAIN NO GAIN. Your teeth will hurt. There isn’t a good comprehensive health plan for your teeth if you work for yourself… so you will go without good dental care for awhile. Your spouse and kids will take first priority in the ‘teeth area’ if someone in the family needs it, so just know that you may experience some physical pain. *You can replace ‘teeth’ with back, or eyes, or joints – the normal stuff you might stay on top of with a corporate health plan.
Silver Lining: If your business is successful, the long term ‘benefits’ will have more to do with time and opportunities you can provide for your family. That’s what I’m working for.
5) OFFICE SPACE CASE Working at home is R E A L L Y difficult. Nobody tells you this. I dreamed of a home office when I was driving an hour one way to work… After about 14 months of working at home, I couldn’t wait to get into some kind of office again. At home, it’s easy to start work when you wake up and stop working when you go to sleep. It’s also easy for someone to ask you to ‘switch the laundry’. There’s nothing wrong with taking a break to switch the laundry, but if you are 2 hours into a digital marketing plan, the question “can you switch the laundry” might as well be the ‘Men in Black’ brain scrambling device. It’s impossible to start at that same level of creative product creation after switching the laundry.
Silver Lining: You can do crazy cool things like go to your kids school programs, take a nap, go for a walk, play a video game, watch the NCAA Basketball Tournament, go hang out with your entrepreneurial buddies, have coffee with your mom, go to a movie with your in-laws, go see your brother 5 hours away, and have lunch with your family. All of which I have done in the middle of a ‘work day’. It’s easy to make up the time early in the morning or late at night in a home office.
6) CASH FLOW FRUSTRATION. You will always want to invest in the business, yourself, your staff and your ideas. You may get frustrated that everyone gets paid before you do… It’s YOUR business after all! I’ve heard the term ‘cash is king’ but honestly, in business, cash FLOW is king. Get your head around going without personal stuff for awhile so you can have a reserve. Also, if you aren’t great at managing money, (I’m not) make sure you have a KILLER business partner/manager (I do). Building up reserves is hard and takes longer than you want.
Silver Lining: If you have cash available, you will find yourself having opportunities to capture new business and support other businesses (which will lead to new business).
7) CONSTANT DEADLINES Having fun makes you feel guilty. A night out with your family, a hobby, a vacation, a 3 day weekend, a day of golf, watching tv, a long meal, seeing your uncle – all can lead to feelings of guilt. Your business needs more than you can ever give it.
Silver Lining: Having this level of commitment, leads to a passion for what you are doing that you simply can’t find working for someone else.
What do you think? Do you agree with this list? Any one of these ‘secrets’ resonate with you?