Thanks for your interest in working with 100 Cups Consulting. I’d like to share with you some work we’ve done in the faith/non-profit sector.
Gospel Music Association: Non-Profit. We helped them get their digital marketing in order. This included a complete overhaul of their process for Facebook/Twitter/Instagram and live streaming and also a major focus on marketing for Immerse Conference/Dove Awards.
I was blessed to be part of their website search team, involved in selecting new website.
Live Events: The Immerse Conference Email campaign was the most successful online ticket event they had ever had. We helped develop the look/feel of their email marketing and the launch strategy, including helping with a successful Facebook Ad Campaign.
We partnered with TBN and developed a “Hit List” which was the content strategy that was co-branded with TBN & Gospel Music Association (GMA) for THEM to share on their socials. We ran this same formula for the artists and 85% of the artists used our graphics – which was a HUGE boost in visibility for the Dove Awards.
I was also part of the team to help select the look/feel for Immerse and the Dove Awards marketing. Below are some examples of those graphics. (These are a bit outdated, but were fresh for those years).
They wanted something unique for their video promos – I brought in my resource for video and developed really unique intros used on web and television. These motion graphics were a big hit with their internal team and the audience.
A few years ago I partnered with imbStudents and OneLife to develop content and content strategies. Below are some images we used with some of their social media.
Other marketing coaching clients:
Prison Fellowship: We worked with their donor team on communication / sales strategies and how to utilize social media to enhance their personal visibility and develop better relationships with current and potential donors.
United Christian Broadcasters, Canada: We worked with their fundraising team and donor management regarding sales and communication strategies and personal branding so that they could expand their visibility and enhance donor relationships.
Artists / Performers: My team helped Christian artists Jeff & Sheri Easter, The Isaacs and Jimmy Yeary develop strategies for paid live events and social media monetization during the pandemic (and since).
First Baptist Church in Portland Tennessee is a large old Baptist Church. They needed their website updated and we helped them connect to a church based wordpress website company to develop a site and walked them through a content gathering process.
They needed their logo redeveloped with some new tagline added and actually sliced up to be used in marketing. The old logo didn’t support the new direction and they didn’t have any version that wasn’t colored with a white background.
We developed a content strategy that included weekly video updates / bible readings from their pastor and content (photos / images) to promote their church and give their congregation something to share.
We also helped them promote several events. They have an annual craft fair that raises money for missions. One of our strategies involved live video during the event. That single concept helped to generate some of the largest turnouts they had to date.
We developed the “Weekend Window” for them to discuss what’s coming up in the service or a bible lesson or any church announcements.
Years ago, I was part of the Gideon’s social media program called “The Life Book.” This ministry the gets bible books in the hands of teens, and they equip and deploy youth groups to work with public school students, helping them learn about Jesus. I was responsible for all of their social media just after they launched and significantly grew their pages / following / reach over 24 months.
Every organization has a certain look/feel they like. Sometimes that’s established and sometimes that’s discovered. This is a process, but one we enjoy. The audience helps us decide what they like and we can then serve them better.
I’m really looking forward to next steps!
Jason Elkins
